Become financially independent

Start your business with a Unique Business Idea

Imagine waking up each morning, fired up and excited to work. Because you're working for yourself. On a business that you love instead of your bosses to-dos.

Don't dream this daydream at work.

Work on your dream life.

And get first already finished section
FOR FREE ($0.00!)

Are You In?

Is this you?

You're clocking in day after day, doing (pointless) work and you're feeling how your potential goes to waste.

You know that life holds more for you. More freedom, more fulfillment, more control over your life—and more money.

What's holding you back?

The lack of a good business idea?

Help me quit!

You can be this!

You're the brains behind a booming business.

A business created by an unique idea you've had.

You've transformed your vision into a tangible product, one that not only meets a need but helps people.

You're not just surviving; you're thriving, financially and personally.

I'm ready to become this

From clueless to cashflow in four steps

Unique Business Ideas guides you from where you are to where you deserve to be.

1

Become more creative

People are not born creative. It's a skill you can learn. And I'll show you how to look at information creatively.

2

Find a problem to solve

Discover 11 areas where you can look for a business idea.

You business idea might hide in plain sight in your personal life. Maybe you'll find it in trends or data. There's even a chance that a company like Google or Tesla tells you your idea. Or that someone sends it outright into your inbox.

3

Ideate a solution

Learn how to turn your eureka moment into a valid business idea other people will pay for.

4

Develop and validate your product

Flesh out your idea into a solid product. Validate the market need—and get paid building.

Interested? Better hurry up!

I'm closing opportunity to sign up as an early bird as soon as I'm 80% done with the book.

And I'm closing in on that mark steadily. My daily writing goal is 500 words and I don't miss a day.

Come too late and lose out on my launch offer for early birds (not just a coupon) as well as a special undisclosed reward for this group of special people.

Military problem solving

MBA

Ideated 100+ business ideas

WHO'S TALKING TO ME?

Hi, I'm Toby

For 13 years, I was living the disciplined life of an army officer. It was a successful career leading up to 40+ people. But this wasn't me.

After two deployments I decided to pivot big time—I left the army and jumped into an MBA program.

I wanted to learn how to create instead of destroy. Two realizations came very quickly:

  1. I won't get wealthy by selling my time.
  2. Gaining knowledge won't cut it—you need a good business idea.

So, I made thinking about business ideas my hobby. I sponged up everything I could find on business ideation. Books, articles, podcasts—you name it. Eventually, I created more than 100 business ideas.

Some good (and waiting for execution) some rather meh. I also realized that I love to mold information into structure. That's when it clicked for me: Ideating business ideas is my unique business.

Let me help you finding your own unique business idea and laying the foundation for your future. Because let's face it, independence and living strictly by your rules shouldn't just be a daydream.

BUILD IN PUBLIC × HOW IT WORKS

Shape this book

True success stories are never written alone. This is why I'll share my progress, challenges, and insights while creating this book with you. Are you ready to dive in, to contribute, to learn, and to grow?

Get early access

Sign up now and get exclusive early access to content that will shift your perspective and life's direction.

Get involved

Your needs matter. Share your thoughts, feedback, and experiences while reading the draft. Influence the book's direction and shape its content.

Get rewarded

Get a special reward at launch to let me thank you for your involvement. This will be way more than a blunt coupon.